Being produced online, Menorca-Live and ML-Zine do not have to consider print quantities or availability through retail outlets or postal delivery. As a website based publication Menorca-Live is available to readers 24/7. To encourage new and repeat visitors, our commitment is to update the content regularly, continually promote the site through our own marketing efforts and ensure the site is search engine friendly.
For ML-Zine getting the circulation figures and distribution channels correct are essential. ML-Zine offers readers the convenience of being sent all the latest news and articles electronically to their in-box each month, and advertisers the opportunity to reach subscribers directly.
It must, however, develop a strong subscriptions database that can be both quantified and qualified for it to be an attractive proposition to advertisers and editorial contributors. Our database is growing rapidly through our dedicated marketing activities (e-mailers, leaflet drops and distribution via bars and shops, posters, website links, social media, local advertising) and well as word of mouth.
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