The first ‘Tapas Route’ will award lots of prizes to both customers and venues. To qualify each person must obtain an official route map which will be available from participating venues. Customers must rate each tapa from 1 to 5 where indicated on the map, obtain an official San Miguel sticker and fill in their contact details, before sealing it down and posting it in the designated box at each bar or restaurant. All those who vote for a minimum of five tapas will receive a San Miguel straw hat. Those who complete the whole route will win a ticket for any performance at the Teatre Principal in 2012 (subject to availability). All votes will also be entered into a prize draw to win a dinner for two worth €100 in the participating establishment of their choice. Customers can also win either a hat or a polo T-shirt if they post a photograph on Facebook relating to the tour (perhaps of friends enjoying the tapa) on facebook.com / grupomovida. Prizes will be awarded to the photos with the most ‘Likes’. In addition, the establishment with the most votes from the ‘tasters’ will have the chance to take part in Madrid Fusión, after first participating in a regional ‘tapas competition’ to be held in Catalonia.
Full details of participating bars / restaurants and their special tapa are available in each venue. English versions are also available from various other outlets including Bangels, the ladies fashion accessories shop in Calle Angel, Mahón (the pedestrian road behind Calle Nou, around the corner from the American Bar).